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Group of parents and kids standing outside next to a large bronze Abstract Sculpture with a white modern building in the background


social media as community engagement

Social media played a major role in engaging the SCMA community online in the past year. The newly convened Social Media Team (SMT), consisting of SCMA staff representatives from every museum department, identified and prioritized timely and relevant work happening throughout the museum. The Marketing and Communications department then shared those stories with SCMA’s friends and followers via social media and other platforms.
Highlighting all aspects of behind-the-scenes work allowed the SMT to be effective in communicating with broader audiences over the past year while the museum was closed to the public and with most staff working remotely. Decisions were made collectively, strengthening the strategic thinking behind content delivery, embodying one of the museum's core values of sharing authority. This collaborative process not only centered stories that might never be shared if not for the monthly convening of these staff representatives but also supported a successful public reopening in August 2021.  

The SMT's all-staff engagement has been a model of cross-museum collaboration, connection and sharing and serves as an example of “better together,” a mindset the team plans to carry into the future.


top: Family program participants in an outdoor campus sculpture walk explore Clement Meadmore’s Terpsichore, 1993, with SCMA’s Educator for School and Family Programs Gina Hall. Photograph by Lynne Graves for SCMA; bottom right: Reopening banner, SCMA exterior, August 2021